Have you ever tried to pick out a jewelry tray and gotten overwhelmed by so many options? If your answer is yes, this guide is for you! We know how challenging it can be to know where to begin when faced with a variety of options. Black or white trays? 1ÔÇØ deep or 2ÔÇØ deep? Wood or plastic?┬á Full size or half size? Trays, trays, trays! LetÔÇÖs begin to sort through the options, shall we?

First, letÔÇÖs visit the difference between half size and full size trays. Full size trays measure 14 3/4″ long x 8 1/4ÔÇØ wide, with different depths (which weÔÇÖll cover next). The full size trays will accommodate full size tray liners. Half size trays measure 7 1/4ÔÇØ x 8 1/4ÔÇØ and will accommodate the half size tray liners.

Tray depths.┬áStandard full size trays (the wood or plastic trays without lids) are typically 1ÔÇØ, 1.5ÔÇØ, 2ÔÇØ or 3ÔÇØ deep. The most common depth is 1ÔÇØ, but this really depends on what youÔÇÖre displaying and what look youÔÇÖre wanting to achieve. The 1ÔÇØ trays are fantastic for charms, rings, beads, or anything that youÔÇÖll be displaying with a tray liner. The deeper trays are great for displaying sunglasses, pouches, and other larger items.

Colors. Trays typically come in black or white. YouÔÇÖll want to choose the color that will best set off the colors of your products, as well as a color that will correspond with the rest of your displays.

Finally, should you choose plastic or wood? The plastic trays interlock, making them stackable. If youÔÇÖre also purchasing a carrying case and storing the trays in the case, or planning on traveling with your jewelry, the stackable trays can help make the mobile display process easier! The wood trays are wrapped in leatherette for a beautiful, finished look and are a great option for an elegant display.

A few side notes on trays:

-There are also a variety of trays that have lids for extra protection during display, as well a series of lightweight trays that work well for home shows.

-Looking for an elegant, premium tray? The aluminum tray with glass lid is an excellent option for the showcase.

-There is a series of trays made especially for showcase use. You can find the showcase trays here.

The next step to creating a display with a tray  is choosing a jewelry tray liner, which we will cover in our next post!

We canÔÇÖt get enough of this seasonÔÇÖs layering trend! HereÔÇÖs how to create a show-stopping display with this look.

1. Start with a statement piece. This can be a gorgeous pendant, a locket, or even a chunky bead necklace. It should be slightly shorter than your other layers and be different enough from the others that it catches the eye. This is the focal point around which you will build the other necklaces.

2. Add the remaining necklaces. These should be a mix of thin beaded necklaces or various chain necklaces. At least two of them should be the same length to give the look some width, and there should be at least two or three different lengths of necklaces for a complete layered look.

3. Tada! You have a beautiful layered necklace display. This type of necklace looks best on a tall display, such as our wood hand-carved necklace displays (shown above), or one of the 14ÔÇØ necklace busts.

Happy displaying!

Images courtesy of Arvind Balaraman at FreeDigitalPhotos.net and Coyote Beads

Do you want more sales and wonder why they’re not coming in? There’s a chance you might be making your customers work too hard!

ItÔÇÖs no secret that people who are out shopping donÔÇÖt want to work hard at finding things. But are you doing all that you can to make things easy-as-can-be for your customers so that your sales will increase? Follow these simple tips to make buying so easy for your customers that they wonÔÇÖt be able to resist!

1. Keep your products at eye-level or lower. People donÔÇÖt like to look up more than they have to (or bend too far over, for that matter). It might sound silly, but watch your behavior the next time youÔÇÖre browsing through a store or booth, we bet youÔÇÖll find yourself looking at the lower items more than the higher ones!

2. Display products in such a way that customers can try them on. If a customer can easily try a bracelet or ring on, theyÔÇÖre more likely to buy it because they become familiar with and attached to it as they wear it. This also cuts out the step of, ÔÇ£Hmm, would that bracelet look good on me? Would it match my style?ÔÇØ When your customers can see themselves in your products, they wonÔÇÖt have to do any guesswork about whether or not theyÔÇÖll like it. Design your displays so that customers feel comfortable enough to try something on if they like it, not as if theyÔÇÖre going to mess up your display if they touch something.

3. Pair matching or complementary products together. Again, donÔÇÖt make your customers have to look for matching earrings and necklaces, because they might not take that extra step. But if you do the work for them and display these items together, or suggest them while they are browsing, youÔÇÖre more likely to sell two or three items instead of one.

4. If you’re selling beads or gems, do your customers have to think about how to use your products, or are there examples in your display setup? If you’re selling gems, show customers how they’ll look when set in a ring or necklace. If you’re selling beads, show customers example of bracelets, necklaces, and earrings that can be made with your beads! This will help them envision the things they will be able to create with your product and make them want it.

What things have you found that make for smooth sales?