Category: How To

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Branding with Custom Logo Printing

necklace box
necklace box
Branding is imperative to your business. Having a strong brand is what keeps your customers coming back to you instead of finding someone else.It is also the way in which you create a lasting image for your store through a variety of factors to give your customers a clear picture about who you are, what you do, and how you do it. You can brand yourself through the colors you use, your customer service techniques, where you place your logo, and the type of products you sell, among other things.All of these factors are important, but one of them is especially easy. What is it, you ask? Branding with your logo!Your logo is an excellent way to brand yourselfÔÇöespecially if you use it strategically. Placing your logoÔÇöthe mark of your brandÔÇöwhere your customers will see it often without feeling like it is being thrown at them is one of the best ways to keep your store and your image fresh in their minds. This is easily done with custom logo printing!Having your logo custom printed onto displays, earring cards, gift bags, jewelry boxes, and more is the way to have your logo seen over and over again. This insures that your customers will see your logo while they are browsing your products, again when they get home and take your products out of a gift bag printed with your logo, and again when they take their beads or jewelry out of the jewelry box that has your logo on it. There are many opportunities for branding with custom logo printing.
Brand with your logo!

Getting set up with custom printing couldnÔÇÖt be any easier with services like the one Gems on Display provides. DonÔÇÖt hesitateÔÇöstart branding!

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How to Clean Acrylic Displays

acrylic ring display

acrylic displaysIf you’ve been using acrylic displays for a while, you might have figured out that if you aren’t careful, they can scratch easily while you’re cleaning them! There are some simple things you can while you’re cleaning them to protect your displays and keep them from becoming cloudy or scratched.

Clean. Don’t clean them with a harsh or abrasive cleaner! Bleach or ammonia will not be kind to your displays. Instead, use a gentle cleaner such as dishsoap. If it is a light clean you are needing, plain water may be sufficient.

Wash. Carefully choose what you use to wipe or brush the acrylic. A soft toothbrush or polishing cloth are ideal for gently srubbing the acrylic to remove and dirt or dust particles that might be clinging to the surface.

Dry. A soft, lint-free option is preferable to dry the acrylic. For example, a paper towel or even a coffee filter are good options because they wil not scratch the acrylic or leave lint behind on your shiny, clean display surface.

What works best for you as you’re cleaning your acrylic displays?

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3 Simple Ways to Create Displays

Creating displays is a vital part of your business. You have quite a challenge set before you when making displays for your store; you want to create something that will complement your products and grab the attention of customers, but not be overwhelming (or boring). There is a fine balance between creating the type of display that will bring attention to your products and creating a display that will distract your customer from your products with too many colors or props.

Follow these three simple tips for creating beautiful displays every time!

1. Know your customers. By knowing their likes and dislikes, you’ll be able to tailor your displays to things they will find attractive, and therefore be more likely to want. It also helps you with branding when you know what your customers are wanting.

t-bar display
T-bars can be used for more than necklaces and bracelets!

2. Make your display fun! Create an eye-catching display with the use of colors that complement one another, fun props that are part of your display’s theme, and add texture and color with floral arrangements or┬átissue paper poms.

3. Don’t do too much. Your product should always be the focal point of your displays and everything you do with your display should be to complement your product, not distract your customer. Too many props or colors will draw the attention away from the product you want to sell, so keep your displays simple and effective.

acrylic riser
Accent T-bar displays by adding height with an acrylic riser.

What things do you find the most helpful in creating an effective display?

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How Do You Choose A Showcase?

showcase

A well-built showcase can optimize the effectiveness of your companyÔÇÖs displays. Many display cases that are being sold in todayÔÇÖs market are made from insufficient materials such as particle board and plastic, or are assemble-upon-arrival. Quality showcases have specific, apparent elements that show your customers you are dedicated to high quality in your store.

What should you be looking for in a display case? We have three key things that we believe are most important when purchasing a display case.

1. A fully assembled showcase. Purchasing a fully assembled case might be slightly more expensive initially; however, there is no match for the quality found in a ready-to-install and fully assembled case. Many of the self-assemble cases that are on the market are made with materials that are unable to withstand the demands of an elegant, quality display case.

2. Tempered glass. ┬áA case with tempered glass has added strength for prolonged use. Unlike plastic, which can easily scratch or wear out, a glass case will add time to the lifespan of your showcase, while giving it a classic style that will fit your storeÔÇÖs image.

3. High quality design. A case with a built-to-last design, high quality materials, and workmanship is the type of case worth an investment. A showcase such as these full vision jewelry displays, is the type of display that your company can use to show customers your attention to detail and quality.

With these essential components in a showcase, you will be able to find a showcase that retains value while fitting the needs of your store.