How To - Gems on Display

February 1, 2019March 24, 2020

3 Mistakes Everyone Makes with Jewelry Display Cases

Mistakes Everyone Makes with Jewelry Display Cases

A perfect display arrangement. Simple and sleek — Here is a great example of a simple and sleek display!

Jewelry display cases are a great way to highlight your favorite jewelry in your collection, but there are many rookie mistakes that most everyone makes when it comes to their jewelry display cases. LetÔÇÖs take a look at 3 mistakes you definitely want to avoid with your own jewelry displays.

Mistake #1: Buying the wrong kind of display case

A ring show tray is a perfect way of displaying wedding bands. The tray should ADD not DISTRACT!

There are many different types of jewelry displays and many of them are designed with specific jewelry (such as necklaces, rings, bracelets, and earrings) in mind. Some displays are meant to hold more than one type of jewelry, while others are designed to showcase just one type. Make sure you are buying the right type of displays for the jewelry you want to showcase!

Mistake #2: Not rotating out their collection

Vary your supplies by pairing unique pieces together. Too much of a good thing can convey a lack of variety.

Far too many people simply put some jewelry on their display stands and never change things up; however, rotating your collection onto your jewelry displays is a great way to highlight all of your favorite jewelry instead of just one thing. In addition, rotating jewelry on display can make it more likely that youÔÇÖll wear it instead of leaving it to gather dust in a drawer somewhere.

Mistake #3: Overcrowding their jewelry displays

It can be hard for a customer to navigate your jewelry, if there’s a high clumping of interest.

One of the biggest mistakes people make when it comes to jewelry display cases is overcrowding their displays. You donÔÇÖt need to have everything on display all at once, and itÔÇÖs better to have a handful of items that can be spaced out in an aesthetically pleasing way than to cram a bunch of jewelry onto a single display. Overcrowding looks messy, unappealing and can even result in problems such as tangled bracelets or necklaces or even scratched gemstones if youÔÇÖre not careful. Remember: less is more when it comes to your jewelry display cases.

January 23, 2019May 2, 2023

3 Work-Appropriate Jewelry Tips: Can’t Miss

There are a few things about jewelry that everyone should know, especially when theyÔÇÖve started to amass a larger jewelry collection; this includes things like knowing how to use jewelry display stands to highlight your favorite pieces, knowing how to keep your jewelry clean, knowing how to use jewelry display stands to keep your jewelry stored properly, knowing how to wear complimentary pieces, and so on. But one area of jewelry-wearing is often over-looked: work-appropriate jewelry. How can you be sure your jewelry is appropriate to wear in the workplace? LetÔÇÖs take a look at 3 work-appropriate jewelry tips that you canÔÇÖt afford to miss.

Tip #1: Remove one piece before you leave the house.

This tip is often touted as being a general rule of thumb of jewelry, but itÔÇÖs definitely more of an essential tip when it comes to the workplace. You donÔÇÖt want to look like youÔÇÖre overdoing it with the accessories, so itÔÇÖs best to keep it simple; as a general rule of thumb, two jewelry accessories (or three if they are very simple and not flashy) is enough for most workdays.

Tip #2: You can go boldÔÇöbut only wear one piece that day

If youÔÇÖre itching to wear your favorite bold chunky pendant necklace, never fret: you can wear it in the workplace! Just be sure that itÔÇÖs the only piece of jewelry youÔÇÖre wearing that day. Bold pieces draw a lot of attention and itÔÇÖs better to wear one statement piece than a statement piece plus 5 other accessories.

Tip #3: Stick to the rules!

ItÔÇÖs vital that you read up on your workplaceÔÇÖs rules regarding jewelry before you leave the house. Your workplace may have rules about wearing certain types of jewelry for safety or hygienic reasons, or rules regarding what jewelry is appropriate when you interact with customers, teach

April 28, 2017May 2, 2023

Myth versus FACT: 2 Myths That Can Damage Your Jewelry

Fashion, statements, and expression. These are all terms that define jewelry. But our favorite gems are not immune to being damaged by accidents, improper care, or simply the ravages of time. We have all seen them: ÔÇÿTooth paste for your silversÔÇÖ, ÔÇÿlemon juice for your gold.ÔÇÖ The list of DYI jewelry maintenance is endless. But what works for those specialty jewelry? You can ensure that your jewelry lasts longer–perhaps even a lifetime!–by avoiding the following all-too-common jewelry myths which can actually damage or even irreparably destroy your favorite pieces.

Myth#1: DIY Storage Units

One of the most common mistakes people make with their jewelry is simply tossing it on a box or drawer without a second thought. One DYI project is converting an old box into a storage unit. But is this an effective and efficient way of storing jewelry? LetÔÇÖs look at a couple of examples found here. These are VERY cute ideas! ┬áHowever, many of these projects can lead to tangles and scratches, just to name two problems. Most of these also leave precious metals open to air, which often leads to oxidation. You need to purchase special jewelry packaging and other display solutions which will keep necklaces from getting tangled, rings from getting scratched, and fine metals from oxidizing. Jewelry packaging comes in many shapes and sizes so be sure to research the best type before you buy. Here are some GREAT solutions Gems On Display offers for jewelry storage and counter displays.

Myth#2: Using DIY cleaning methods on fine jewelry

The DIY myths do not stop at mere storage either, most likely you have come across many do-it-yourself jewelry cleaning solutions such as using dish soap, toothpaste. Here is an example of a DIY cleaner. The basic ingredients include: vinegar and oils. Vinegar should NEVER be applied to fine metals or pearls. Vinegar is an acid that erodes away metals and removes finishes. This is a very HARSH method of cleaning. Your metals may shine for a day or two, but oxidation WILL yield its ugly head. Costume jewelry would fair the worst with this cleaning method, as acids erode the finish. A better alternative is sticking to a gentle cleaning solution. We offer many options as far as jewelry cleaner is concerned such as Realm Jewelry cleaner. This is easy on fine jewelry and gems, and even includes a brush for those hard to reach nooks. Follow this gentle cleaner up with a polishing cloth, and any piece will be restored to its original beauty.

October 1, 2015October 1, 2015

Add a Touch of YOU with Custom Printing

By adding your custom printing, you can change average into unique! DonÔÇÖt have a logo, but you still want to add a splash of color? We can help! Just call in with a logo/design request and let one of our graphicÔÇÖs designers help you from there. Our capabilities are extremely varied and diverse. From cotton filled boxes to tags to displays- add a dash of marketing and branding to your entire store!

Here are a couple of options available:

Interested? Placing an order is only 6 steps away!

1. Upload your Logo
2. Name your Logo
3. Add any Additional Text
4. Add Special Requests
5. Agree to the Terms and Conditions
6. Go Shopping!

Brand your items with custom printing┬átoday!

June 19, 2014May 2, 2023

Getting Started with Jewelry Displays?

Just starting out selling jewelry and wondering where to start with your jewelry displays? It can be overwhelming to think about traveling with your jewelry, setting up a booth, and creating an eye-catching display table! We know you want to get started selling your pieces quickly, so weÔÇÖve put together just a few tips to help you get started displaying.

1. As a general rule, keep display colors and styles consistent. You can do this in two ways. First, by keeping the colors and materials consistent throughout your displays (all leatherette or velvet, for example, or all light colors or all dark colors). Second, by making sure your displays compliment your jewelryÔÇÖs style. If your jewelry has a summer beach feel, your jewelry would be better displayed on something like a linen display than on black velvet.

2. Use appropriate displays for your jewelry. For example, would an easel or a bust work best for your necklaces? A finger or slot display for your rings? Do your bracelets work best on a T-bar, or do they need to lie unclasped on a half-moon or ramp? Each style of jewelry is best complemented by particular display styles (and sometimes even a mix of styles).

3. Remember to use different height levels. Keeping varied height levels throughout your display table (especially in groups of three with the ÔÇ£high, higher, highestÔÇØ elements) will help your customers be able to naturally read your table and easily find what you have to offer. By having everything on the same level or same height, itÔÇÖs more difficult to differentiate between products and your customers will have a harder time finding items–which means they may give up and look elsewhere.

Although these are a few general rules that help to make displaying consistent and simple, the more you go to shows and set up your displays, youÔÇÖll figure out what works for you (and youÔÇÖll come up with tricks of your own!). Best of luck as you get started displaying!

April 9, 2014May 2, 2023

How To Move Old Inventory

Whether you do shows, sell your jewelry online, or have a storefront, ┬áweÔÇÖre guessing youÔÇÖve had inventory or stock that just doesnÔÇÖt seem to be moving. What are some good ways to get these items out the door? Keep reading for our tips on how to move old inventory.

1. Discounting. Consider having a discounted section, and placing these items in a specific location in your booth, whether it be a box, a stand, or a special spot on your jewelry display table. This will appeal to the bargain shoppers and might help move your inventory more quickly.

2. Featured Items. If you donÔÇÖt want to discount your products, consider creating a Featured Items section and place them here. Presentation is a key element in selling, and you can appeal to your customersÔÇÖ desire for something special by making a big deal out of these items. By bringing extra attention to these items (whether itÔÇÖs a unique jewelry display, extra table space, pretty signs, etc), you can help increase the perceived value of these items.

3. Giveaway. Consider running a contest or giveaway, and use some of your older pieces as the prize. There are a lot of ways you can do this! If you’re doing ┬álot of shows, have a giveaway in which you enter everyone who signs up for your newsletter. If you have a lot of engagement on Facebook or Twitter (or are wanting more), you can try a ‘Like (or Follow) to Win’ type of contest.

4. Repurpose the components. Examine the items that arenÔÇÖt selling. Do you still love them and stand behind them 100%? If yes, keep it, and try one of the other methods weÔÇÖve mentioned! However, if you donÔÇÖt, consider repurposing the piece. Take it apart and use the components to make new items, or tweak the product into something new.

5. Raise the price. Yes, you read that correctly! This little trick wonÔÇÖt work with everything, so use it sparingly. If you have a piece that seems to get a lot of looking or touching, but that just isnÔÇÖt selling, consider raising the price. This can help increase the perceived value of the product in your customerÔÇÖs mind, and just might get this piece out the door.

What are your favorite ways to move old stock?

how to move old inventory — Image courtesy of phanlop88 / FreeDigitalPhotos.net

March 12, 2014March 12, 2014

5 Tips for Photographing Your Jewelry

If you sell your jewelry online, have a website showcasing the types of jewelry you offer, or have your jewelry on any form of social media, there’s a really good chance you’ve been frustrated at some point by photographing your jewelry. It can be very challenging to get everything lined up correctly to get a good shot, but there are a few things you can do to help get consistently good product photos.

1. Lighting. Lots and lots of light! Using natural light is always preferable, but we know this isn’t always possible. If you’re stuck with using unnatural light (such as your camera flash), consider using a flash diffuser to help diffuse the light and create a more evenly-lit product. (You can even create your own by placing a white plastic bag over your flash.)

2. Background. If you’re wanting an all-white background, look into building a lightbox with an infinity curve. There are many tutorials online for this. However, if you’re wanting to have a more natural look or shoot with a background that matches the style of your jewelry, just remember to use a background that doesn’t take attention away from your jewelry. Check out this great post at the Jewelry Making Journal for some fun tips!

3. Tripod & Timer. Using a tripod will make your photo sessions much easier, as it’ll keep the camera from moving at all while you’re taking close-up photos (close-ups increase the chances of there being motion blur). Setting the camera’s timer will maximize the effect you get from a tripod and keep it from moving at all while taking the photo.

4. Camera Settings. You know the little flower picture ┬áon your camera’s settings? This is the macro setting, and can help you take even better close-up photos of your jewelry. ┬áIt will narrow your depth of field, which will make your jewelry stand out against the background and really draw the eye to it.

5. ┬áEditing. There are a lot of photo editing programs available that don’t take an expert to use them! Editing your photos can make a world of difference in how they look. Minor things such as cropping and light adjustment can take an ok picture and turn it into a great picture. Give iPiccy or PIXLR a try!

Finally, have fun taking your photos! This is your opportunity to show potential customers your sense of style and point of view. Think of product photography as a way to tell a story with your jewelry.

(Cover photo┬áImage courtesy of stockimages / FreeDigitalPhotos.net. Post photo ┬® 2014 Gems on Display.)

February 20, 2014February 20, 2014

Creating A Necklace Display

Crafting your necklace display is an important part of selling your jewelry. The presentation of your jewelry is what will draw potential customers in for a closer look (and then they’ll fall in love with your necklaces!). There are a few things that you can do to display your necklaces in an optimal way.

1. Remember height levels. There should be a tall, taller, tallest element to your display so that your customers’ eyes are able to naturally “read” the display. Believe it or not, it’s harder for people to focus on products when they are in a straight line with no height differentiation.

2. Color scheme and props. Your display is the story of your jewelry. When you’re crafting this story, you don’t want to use elements that don’t fit the theme of this story. Use props and a color scheme that will compliment ┬áyour jewelry and that will be coherent with your entire display.

3. Pick a display that is the best fit for your jewelry. We wrote a post about this last time, but to recap briefly, you want to choose the right display for your jewelry’s style. Necklace busts and necklace easels are both great options, as well as wire displays, but each type of display has pro and cons. Be sure to research which type will be best for your jewelry.

Finally, just have fun! Creating a display shouldn’t be stressful or overwhelming. Relax, and enjoy the process.

September 18, 2013September 18, 2013

A Guide to Jewelry Trays

Have you ever tried to pick out a jewelry tray and gotten overwhelmed by so many options? If your answer is yes, this guide is for you! We know how challenging it can be to know where to begin when faced with a variety of options. Black or white trays? 1ÔÇØ deep or 2ÔÇØ deep? Wood or plastic?┬á Full size or half size? Trays, trays, trays! LetÔÇÖs begin to sort through the options, shall we?

First, letÔÇÖs visit the difference between half size and full size trays. Full size trays measure 14 3/4″ long x 8 1/4ÔÇØ wide, with different depths (which weÔÇÖll cover next). The full size trays will accommodate full size tray liners. Half size trays measure 7 1/4ÔÇØ x 8 1/4ÔÇØ and will accommodate the half size tray liners.

Tray depths.┬áStandard full size trays (the wood or plastic trays without lids) are typically 1ÔÇØ, 1.5ÔÇØ, 2ÔÇØ or 3ÔÇØ deep. The most common depth is 1ÔÇØ, but this really depends on what youÔÇÖre displaying and what look youÔÇÖre wanting to achieve. The 1ÔÇØ trays are fantastic for charms, rings, beads, or anything that youÔÇÖll be displaying with a tray liner. The deeper trays are great for displaying sunglasses, pouches, and other larger items.

Colors. Trays typically come in black or white. YouÔÇÖll want to choose the color that will best set off the colors of your products, as well as a color that will correspond with the rest of your displays.

Finally, should you choose plastic or wood? The plastic trays interlock, making them stackable. If youÔÇÖre also purchasing a carrying case and storing the trays in the case, or planning on traveling with your jewelry, the stackable trays can help make the mobile display process easier! The wood trays are wrapped in leatherette for a beautiful, finished look and are a great option for an elegant display.

A few side notes on trays:

-There are also a variety of trays that have lids for extra protection during display, as well a series of lightweight trays that work well for home shows.

-Looking for an elegant, premium tray? The aluminum tray with glass lid is an excellent option for the showcase.

-There is a series of trays made especially for showcase use. You can find the showcase trays here.

The next step to creating a display with a tray ┬áis choosing a jewelry tray liner, which we will cover in our next post!

August 7, 2013

How to Get Customers in Your Booth (and keep them there!)

how to display — Use acrylic risers as an inexpensive way to create height levels in your jewelry displays!

Ever wonder why when youÔÇÖre at a an art or craft show, some booths have people crowded around them, while others are virtually empty? Or, more specifically, how to get people to notice your booth and then stay long enough to purchase something?

There are a couple of key things you need to accomplish overall, and then weÔÇÖll go into three specific ways you can increase your sales. These key things are the following: you need to catch peopleÔÇÖs attention, keep them interested, and make what you have so valuable to them that they canÔÇÖt live without it. How do you make this happen? LetÔÇÖs start from the outside of the booth and work our way inside.

1. An attractive booth. This is how you catch their attention. If you have a booth that is pleasing to the eye with carefully-selected, appropriate decor and signs, people will be more likely to both notice you and stop by to look. Use attractive fabrics, a clean tent, stylish signs, etc, to initially capture people’s interest. If the outside of your booth is attractive, they’ll want to stop by and see what’s inside.

2. Your product. This the first half of how you keep them interested (and part of how you give your product value). This needs to be displayed and presented in such a fashion that they are drawn in and want to keep looking. Do you have everything flat on a table so that itÔÇÖs boring for people to see and hard to distinguish between items? Or do you utilize varied height levels, appropriate displays, and lighting? Clearly price your items and have signs pointing to things of interest. This helps people to know where to look.

how to attract customers — A friendly face can go a long way toward making customers comfortable! (Image courtesy of stockimages at FreeDigitalPhotos.net)

3. You! This is the other half of keeping their interest and making your product valuable to others. Your body language and how you act when people enter your booth make a huge difference in how comfortable people will feel when browsing, and help to determine whether or not theyÔÇÖll feel like browsing. If youÔÇÖre sitting in a corner reading a book and ignoring the people who stop by, or greet them with a mouth full of food, they arenÔÇÖt going to feel welcome. However, if you greet them with a smile and engage them in conversation, theyÔÇÖll feel more at ease and therefore be more likely to make a purchase. Talk about the weather, share your creative process with them, show them one or two of your favorite pieces and ask them what they like or dislike (and then youÔÇÖll be able to guide them toward things that they will love!). Engaging people and showing them that youÔÇÖre not only passionate about your work but that you care about them will give your pieces value in their minds and turn those potential customers into actual customers!

What are some tried-and-true ways of attracting peopleÔÇÖs interest that have worked for you?