How To Move Old Inventory

Whether you do shows, sell your jewelry online, or have a storefront, ┬áweÔÇÖre guessing youÔÇÖve had inventory or stock that just doesnÔÇÖt seem to be moving. What are some good ways to get these items out the door? Keep reading for our tips on how to move old inventory.

1. Discounting. Consider having a discounted section, and placing these items in a specific location in your booth, whether it be a box, a stand, or a special spot on your jewelry display table. This will appeal to the bargain shoppers and might help move your inventory more quickly.

2. Featured Items. If you donÔÇÖt want to discount your products, consider creating a Featured Items section and place them here. Presentation is a key element in selling, and you can appeal to your customersÔÇÖ desire for something special by making a big deal out of these items. By bringing extra attention to these items (whether itÔÇÖs a unique jewelry display, extra table space, pretty signs, etc), you can help increase the perceived value of these items.

3. Giveaway. Consider running a contest or giveaway, and use some of your older pieces as the prize. There are a lot of ways you can do this! If you’re doing ┬álot of shows, have a giveaway in which you enter everyone who signs up for your newsletter. If you have a lot of engagement on Facebook or Twitter (or are wanting more), you can try a ‘Like (or Follow) to Win’ type of contest.

4. Repurpose the components. Examine the items that arenÔÇÖt selling. Do you still love them and stand behind them 100%? If yes, keep it, and try one of the other methods weÔÇÖve mentioned! However, if you donÔÇÖt, consider repurposing the piece. Take it apart and use the components to make new items, or tweak the product into something new.

5. Raise the price. Yes, you read that correctly! This little trick wonÔÇÖt work with everything, so use it sparingly. If you have a piece that seems to get a lot of looking or touching, but that just isnÔÇÖt selling, consider raising the price. This can help increase the perceived value of the product in your customerÔÇÖs mind, and just might get this piece out the door.

What are your favorite ways to move old stock?

how to move old inventory — Image courtesy of phanlop88 / FreeDigitalPhotos.net

March 3, 2014May 2, 2023

Spring Displays & Packaging

Spring is on the way! We donÔÇÖt know about you, but weÔÇÖre counting down the days until the weather warms up and we can see the ground again. In preparation for springtime days, we are are thinking about spring displays and spring colors.

Pantone’s Fashion Color Report Spring 2014 is a great place to begin. This will help you to see what colors are going to be trending this season, and you can choose what will match your jewelry and style the best. It will also help you highlight your pieces that might be similar to these colors or provide you with design inspiration.

When choosing a color scheme for your displays, don’t go overboard and use ALL the colors. You want your jewelry to be the focus and your displays and props should serve only to bring attention to your jewelry. And when you’re choosing your spring packaging line, remember that packaging is branding. You want to create a look that customers will associate with your store even after they’ve gone home.

We know how many of our customers travel to shows, and one of favorite products for spring is this brand new carrying case! This black aluminum case has a front opening door with a pocket on the inside of the door, a hidden retractable handle, combination locks, and an adjustable divider. Holds up to (12) 1″ trays.

For more color inspiration for this spring, check out our Pinterest Bring in Spring board.

February 20, 2014February 20, 2014

Creating A Necklace Display

Crafting your necklace display is an important part of selling your jewelry. The presentation of your jewelry is what will draw potential customers in for a closer look (and then they’ll fall in love with your necklaces!). There are a few things that you can do to display your necklaces in an optimal way.

1. Remember height levels. There should be a tall, taller, tallest element to your display so that your customers’ eyes are able to naturally “read” the display. Believe it or not, it’s harder for people to focus on products when they are in a straight line with no height differentiation.

2. Color scheme and props. Your display is the story of your jewelry. When you’re crafting this story, you don’t want to use elements that don’t fit the theme of this story. Use props and a color scheme that will compliment ┬áyour jewelry and that will be coherent with your entire display.

3. Pick a display that is the best fit for your jewelry. We wrote a post about this last time, but to recap briefly, you want to choose the right display for your jewelry’s style. Necklace busts and necklace easels are both great options, as well as wire displays, but each type of display has pro and cons. Be sure to research which type will be best for your jewelry.

Finally, just have fun! Creating a display shouldn’t be stressful or overwhelming. Relax, and enjoy the process.

February 12, 2014May 2, 2023

Necklace Displays: A bust or an easel?

WhatÔÇÖs the difference between a bust and an easel? Is one necklace display better than the other? Which one will work best for YOUR products? There are quite a few questions to ask when putting together a presentation for your necklaces! We think it’s time you had some answers–at least about the difference between these two great necklace display styles.

HereÔÇÖs the deal:

Necklace busts work best for heavier jewelry or thicker necklaces or for displaying that isn’t going to be moved around a lot (such as a jewelry table in a store). Since the busts tend to weigh more than the easels, theyÔÇÖre often used for display tables in stores, or more elaborate and involved displays at art and craft shows (shows that last for several days). Unlike easels, busts are freestanding and do not pack flat. Although they are bulkier, they can hold heavier jewelry and have a very elegant, classic display look.

Necklace easels are more lightweight, and work well for traveling to shows. TheyÔÇÖre also a great way to display chains with pendants, but might not be the best option for heavy necklaces. Easels will also work on a display table, as they are easy to arrange and don’t really take up much room. As the name implies, necklace easels have an easel back, which usually lies flat against the display when not standing up. The easel back is pulled away from the display and secured by another piece of the display that fits into the easel portion to keep the display upright.

So there you have it! ┬áBusts and easels are great ways to display necklaces, but the right one for you depends on your jewelry style, as well as where and how you’ll be displaying.

December 23, 2013February 12, 2014

Day Twelve: Aluminum Jewelry Tray + FREE Liner!

12 Days of Deals–Day Twelve

Buy an Aluminum Jewelry Tray and get a FREE Liner!

The details: This elegant aluminum tray comes with a free gemstone liner today! Buy one AL831K at regular cost and receive an 83-2M(WH) for free! (That’s a value of $5.15 for free!) The aluminum tray liner comes with a glass lid and a clasp for secure viewing and displaying. Free liner is white foam with 36 acrylic gem jars. Ideal for display gems, beads, charms, and lockets.

Aluminum Tray (liner pictured not included):

FREE 83-2M(WH):

(Cover image┬á┬ácourtesy of samarttiw at┬áFreeDigitalPhotos.net)

December 13, 2013May 2, 2023

Day Two: Poly Hand Display

12 Days of Deals Day Two!

Poly Hand Display

The details: this black poly hand display is regularly $7.40, and today you can have it for only $4.39! It measures 4″ wide and 8″ tall, making it an ideal choice for a bracelet or necklace display. Poly hands are a popular way to display jewelry in a unique and creative way. You’ll often see them as part of a window display, or as a fun focal point on a jewelry display table.

Shop this poly hand display here.┬á

October 10, 2013May 2, 2023

All About Jewelry Tray Liners

Need some jewelry tray liners for those trays? We thought so.

It can be challenging to know which liners you need for your trays (especially when there are so many options). To make it simple, weÔÇÖre broken it down into four main categories of tray liners: Compartments, Gemstones, Liners and Pads, and Rings.

Compartment Liners–– These liners come with anywhere from six to fifty vertical or horizontal compartments and can be used for a wide variety of products such as bracelets, necklace, beads, stones, and much more. The compartment liners are useful for both display and organization.

Pro tip: Some of the compartment liners work especially well for specific display products; for example, the ten compartment tray liner (96-T1) fits the Glass Top Gemstone box (GB-0001) perfectly! Also, the 28 compartment liners are perfect for earring displays (item number BX565 fits right in there!).

Gemstone liners— the acrylic gem jar liners are ideal for gems, beads, charms, lockets, and much more! The gemstone liners are all the same dimensions, but have different sizes of jars depending on how many jars are in the liner. These liners range from 24-50 jars per liner for the full sized liners and 12 or 25 jars for the half-sized liners. The acrylic jars all have a foam insert, a pop on/off lid, and are set in a foam pad that comes in either white or black. Once placed in a jewelry tray, this makes for a fantastic display!

Liners & Pads— excellent for an elegant and classic display. Velvet display liners are ideal for displaying, and a simple way to go from traveling to displaying without a extra hassle. Simply place your jewelry on the display pad or velvet liner in an attractive manner for an eye-catching display.

Rings–– Ring liners are available in two types. Foam pads with ring inserts, or as tufted tray liners. These come in full size or half size liners, and have a few different color options.

Remember: liners go inside trays to make a complete display. Full size liners will fit in full size trays, and half-sized liners will fit into half-sized trays.

September 18, 2013September 18, 2013

A Guide to Jewelry Trays

Have you ever tried to pick out a jewelry tray and gotten overwhelmed by so many options? If your answer is yes, this guide is for you! We know how challenging it can be to know where to begin when faced with a variety of options. Black or white trays? 1ÔÇØ deep or 2ÔÇØ deep? Wood or plastic?┬á Full size or half size? Trays, trays, trays! LetÔÇÖs begin to sort through the options, shall we?

First, letÔÇÖs visit the difference between half size and full size trays. Full size trays measure 14 3/4″ long x 8 1/4ÔÇØ wide, with different depths (which weÔÇÖll cover next). The full size trays will accommodate full size tray liners. Half size trays measure 7 1/4ÔÇØ x 8 1/4ÔÇØ and will accommodate the half size tray liners.

Tray depths.┬áStandard full size trays (the wood or plastic trays without lids) are typically 1ÔÇØ, 1.5ÔÇØ, 2ÔÇØ or 3ÔÇØ deep. The most common depth is 1ÔÇØ, but this really depends on what youÔÇÖre displaying and what look youÔÇÖre wanting to achieve. The 1ÔÇØ trays are fantastic for charms, rings, beads, or anything that youÔÇÖll be displaying with a tray liner. The deeper trays are great for displaying sunglasses, pouches, and other larger items.

Colors. Trays typically come in black or white. YouÔÇÖll want to choose the color that will best set off the colors of your products, as well as a color that will correspond with the rest of your displays.

Finally, should you choose plastic or wood? The plastic trays interlock, making them stackable. If youÔÇÖre also purchasing a carrying case and storing the trays in the case, or planning on traveling with your jewelry, the stackable trays can help make the mobile display process easier! The wood trays are wrapped in leatherette for a beautiful, finished look and are a great option for an elegant display.

A few side notes on trays:

-There are also a variety of trays that have lids for extra protection during display, as well a series of lightweight trays that work well for home shows.

-Looking for an elegant, premium tray? The aluminum tray with glass lid is an excellent option for the showcase.

-There is a series of trays made especially for showcase use. You can find the showcase trays here.

The next step to creating a display with a tray ┬áis choosing a jewelry tray liner, which we will cover in our next post!

September 3, 2013May 2, 2023

Fall 2013 Color Trends

Fall is rapidly approaching, and we can’t get enough of the Pantone Fall 2013 color trends! There’s so much one can do with these colors, whether it’s with packaging and displays, or incorporated in jewelry designs. From deep blues and purples to bright pinks to cool greys, these colors are just fantastic.

pantone fall 2013 color report — Fall 2013 Color Report

For packaging, we suggest using the dark blue or purple tinted kraft bags for packaging purposes. Paired with white or tan tissue paper, this would make a great fall packaging look for almost any style.

Loving the greys in this fall’s trend report? We don’t blame you. In fact, they’re one of our favorites, too. These greys work incredibly well as a display, since the cool color makes brighter colors pop while making subdued colors appear elegant (think black onyx or creamy white pearls).

If you’re wanting bright splashes of color for your packaging and displays this fall, you’re in luck. This fall’s color report is trending some pretty pinks that will bring you the color you need! You can go wild with this hot pink necklace bust, or add that splash of color to your gift packaging with hot pink euro tote bags.

August 7, 2013

How to Get Customers in Your Booth (and keep them there!)

how to display — Use acrylic risers as an inexpensive way to create height levels in your jewelry displays!

Ever wonder why when youÔÇÖre at a an art or craft show, some booths have people crowded around them, while others are virtually empty? Or, more specifically, how to get people to notice your booth and then stay long enough to purchase something?

There are a couple of key things you need to accomplish overall, and then weÔÇÖll go into three specific ways you can increase your sales. These key things are the following: you need to catch peopleÔÇÖs attention, keep them interested, and make what you have so valuable to them that they canÔÇÖt live without it. How do you make this happen? LetÔÇÖs start from the outside of the booth and work our way inside.

1. An attractive booth. This is how you catch their attention. If you have a booth that is pleasing to the eye with carefully-selected, appropriate decor and signs, people will be more likely to both notice you and stop by to look. Use attractive fabrics, a clean tent, stylish signs, etc, to initially capture people’s interest. If the outside of your booth is attractive, they’ll want to stop by and see what’s inside.

2. Your product. This the first half of how you keep them interested (and part of how you give your product value). This needs to be displayed and presented in such a fashion that they are drawn in and want to keep looking. Do you have everything flat on a table so that itÔÇÖs boring for people to see and hard to distinguish between items? Or do you utilize varied height levels, appropriate displays, and lighting? Clearly price your items and have signs pointing to things of interest. This helps people to know where to look.

how to attract customers — A friendly face can go a long way toward making customers comfortable! (Image courtesy of stockimages at FreeDigitalPhotos.net)

3. You! This is the other half of keeping their interest and making your product valuable to others. Your body language and how you act when people enter your booth make a huge difference in how comfortable people will feel when browsing, and help to determine whether or not theyÔÇÖll feel like browsing. If youÔÇÖre sitting in a corner reading a book and ignoring the people who stop by, or greet them with a mouth full of food, they arenÔÇÖt going to feel welcome. However, if you greet them with a smile and engage them in conversation, theyÔÇÖll feel more at ease and therefore be more likely to make a purchase. Talk about the weather, share your creative process with them, show them one or two of your favorite pieces and ask them what they like or dislike (and then youÔÇÖll be able to guide them toward things that they will love!). Engaging people and showing them that youÔÇÖre not only passionate about your work but that you care about them will give your pieces value in their minds and turn those potential customers into actual customers!

What are some tried-and-true ways of attracting peopleÔÇÖs interest that have worked for you?