April, 2014 - Gems on Display

April 17, 2014

Ring Displays for Wedding Season

ItÔÇÖs springtime, and love is in the air! ItÔÇÖs wedding season, and we know youÔÇÖre putting together some great ring displays. Want to know some of our favorites?

Finger Displays. This type of display is excellent for showing ring sets, or a line of wedding rings or bands. These work well in a showcase or on a jewelry display table, and come with a few options. ThereÔÇÖs the single ring finger display, the double, the five-finger and the 12-finger ring display. The smaller finger displays are best suited for wedding sets, or special engagement rings you want to set apart from the others. The larger displays work very well for displaying different styles of rings or organizing them by cut, carat, or color.

Dual ring finger displays are perfect for wedding sets!

Jewelry Boxes on Risers. This works very well for window displays and creates an elegant, eye-grabbing look that will draw your customers in for another look. Find a riser set and some high-quality jewelry boxes that matches your decor, arrange in your front window and display your rings!

jewelry risers — Jewelry boxes on risers are a great ring display!

Ring Risers. There are risers that are specifically created for rings. They typically have a ring flap, and you place the ring behind this ring flap to keep it secure. This look works well for both window displays and even inside of a showcase.

Slot Displays. This type of display is ideal for use within a showcase and perfect for ┬ádisplaying a line of engagement rings or wedding bands. ┬áThese are typically angled displays, which makes it easier for your customers to view and browse your jewelry. Rings easily slide into the slots on the display, and are easy for you to remove and show to interested customers.

Five slot ring displays are excellent for a line of engagement rings or wedding bands.

Those are a few of our favorites! What are your favorite ways to display rings for wedding season (or any time of the year)?

April 9, 2014May 2, 2023

How To Move Old Inventory

Whether you do shows, sell your jewelry online, or have a storefront, ┬áweÔÇÖre guessing youÔÇÖve had inventory or stock that just doesnÔÇÖt seem to be moving. What are some good ways to get these items out the door? Keep reading for our tips on how to move old inventory.

1. Discounting. Consider having a discounted section, and placing these items in a specific location in your booth, whether it be a box, a stand, or a special spot on your jewelry display table. This will appeal to the bargain shoppers and might help move your inventory more quickly.

2. Featured Items. If you donÔÇÖt want to discount your products, consider creating a Featured Items section and place them here. Presentation is a key element in selling, and you can appeal to your customersÔÇÖ desire for something special by making a big deal out of these items. By bringing extra attention to these items (whether itÔÇÖs a unique jewelry display, extra table space, pretty signs, etc), you can help increase the perceived value of these items.

3. Giveaway. Consider running a contest or giveaway, and use some of your older pieces as the prize. There are a lot of ways you can do this! If you’re doing ┬álot of shows, have a giveaway in which you enter everyone who signs up for your newsletter. If you have a lot of engagement on Facebook or Twitter (or are wanting more), you can try a ‘Like (or Follow) to Win’ type of contest.

4. Repurpose the components. Examine the items that arenÔÇÖt selling. Do you still love them and stand behind them 100%? If yes, keep it, and try one of the other methods weÔÇÖve mentioned! However, if you donÔÇÖt, consider repurposing the piece. Take it apart and use the components to make new items, or tweak the product into something new.

5. Raise the price. Yes, you read that correctly! This little trick wonÔÇÖt work with everything, so use it sparingly. If you have a piece that seems to get a lot of looking or touching, but that just isnÔÇÖt selling, consider raising the price. This can help increase the perceived value of the product in your customerÔÇÖs mind, and just might get this piece out the door.

What are your favorite ways to move old stock?

how to move old inventory — Image courtesy of phanlop88 / FreeDigitalPhotos.net

April 1, 2014

Building a Relationship with Your Customers

building a relationship with customers — Image courtesy of stockimages / FreeDigitalPhotos.net

Building a relationship with your customers is an important part of a business. You can have a great product, but if you don’t have a good relationship with your customers, you’ll have trouble creating brand loyalty. It doesn’t have to be a daunting task to create a genuine relationship with your customers, and here are just a few of the many things you can do.

1. Be friendly (and be genuine). When customers are in your booth or store, don’t ignore them. Welcome them to your space with a kind smile and eye contact. Ask if they are looking for anything in particular, and point out the general layout of your store or booth.

2. Be engaging. You can engage your customers in so many ways in this technological age that this one shouldn’t be too challenging to accomplish. Not only can you engage customers when they are in your store or booth, but you can also be connecting with them online via social media outlets such as Facebook, Twitter, or Instagram, or through email lists. Share your favorite products with them, involve them in your design/creative process, and keep them updated on your products.

3. Be responsive. When you’re creating conversations with your customers, listen to what they are saying. People usually aren’t afraid to tell you what they do and do not like about certain products, and you can use this to meet their needs and create products they won’t be able to resist. Even if it’s hard, listen when they tell you something isn’t working.

Of course, there are so many more things that can be done to improve your business and create a relationship with your customers, but these three B’s of relationship building are a great place to start! What are your favorite ways to connect with your customers?

Cover photo image courtesy of adamr / FreeDigitalPhotos.net